significant interest from researchers and educators 
(Truong, 2015). The scope of this research is to 
identified undergraduate finance students learning 
styles and investigate factors that influence student 
learning styles with four-dimension which Honey 
and Mumford Theory as the main conducted theory 
for this research, although Özyurt & Özyurt (2015) 
found that Honey and Mumford Theory was limited 
study to be found. 
2  THEORICAL FRAMEWORK 
Although there are more than 70 theories that has 
been identified which discuss student learning styles 
(Truong, 2015), this research used Honey and 
Mumford Theory as the main theory that was 
developed in 1992 by Honey and Mumford which 
based on Kolb’s work but using a different 
approach. Furthermore, the theory introduced four-
dimensional learning styles, namely, activist 
learning style, theorist learning style, reflector 
learning style, and pragmatist learning style 
(Bontchev, et al., 2018). 
Activist learning style is typical of those who are 
usually prefer new things and have an open idea. 
Some of their activities are brainstorming, action 
learning, problem solving, group discussion, 
working in small group, puzzles, here and now tasks, 
role-play, and competitions (Bontchev, et al., 2018; 
Labib, et al., 2017). 
Theorist style characterizes people who are likely 
to think logically and assimilate all the facts 
systematically into the problem (coherent theorist). 
Their main activities are comprise the exploration of 
models, applying theories, background information, 
statistics, stories, theoretical connections, complex 
task, and drawing information into systematic and 
logical theory (Bontchev, et al., 2018; Labib, et al., 
2017). 
Reflector prefer to stay at a distance and 
contemplate the situation from different point of 
view. The main activities comprise self-analysis 
questionnaires, collect data and analysis, personality 
questionnaires, time out, observing activities, 
cautious and thoughtful, self-direct learning, 
feedback from others, interviews, and paired 
discussions (Bontchev, et al., 2018; Labib, et al., 
2017). 
Pragmatist style is typical who willing to try 
things and want concepts that can be applied to their 
work. Some of their activities include seek out new 
ideas and take the opportunity to taste them out in 
the real world as soon as possible, action learning, 
problem-solving, and practical applications 
(Bontchev, et al., 2018; Labib, et al., 2017). 
Moreover, Russell-Bennett, et al., (2016) 
provides a significant evidence that using a single 
universal approach as an assessment tool for 
students learning outcome should be avoided 
because erroneous approach could cause impairment 
in students attitude and theirs learning achievement.     
Furthermore, Hill, et al., (2014) ran research on 
student education background toward their learning 
styles and concluded that students educational 
background has significant strong affected on 
students learning styles. Moreover, Sarabi-Asiabar, 
et al., (2014) revealed that students learning styles 
has been affected by student gender. 
Hence, in this sense, the study seeks to answers 
to the following questions: 
1.  What are the most dominant undergraduate 
finance students learning styles base on Honey 
and Mumford Theory? 
2.  What factors of student background that 
significantly affected student learning styles 
which are base on Honey and Mumford 
Theory? 
3 RESEARCH METHOD 
All of finance students were the study population 
and students that taken two courses of finance class, 
namely, financial management and capital market 
were taken as sample study that comprised 148 
students. Moreover, the research location was at 
Department of Management, Universitas Negeri 
Medan, which was conducted from 1
st
 of August 
2018 until 15
th
 of October 2018 through intense 
observation and distribute questionnaires for each 
student. Furthermore, Bunbury Resilient Community 
Project U-4-72 questionnaire that adduce 80 items 
was modified and used as the study questionnaire to 
examine the four-dimensions of student learning 
styles.   
This study which examines the most dominant 
undergraduate finance students learning styles base 
on Honey and Mumford Theory was conducted 
through descriptive statistics. While, student 
background factors toward student learning styles 
was conducted through multinomial logistic 
regression, whereas students learning styles are 
signed in Y in four categorical nominal type of data 
and presented in 
, student living 
environment is signed with X
1 
in nominal, total 
family members is signed with X
2 
in ratio, father 
career is represented with X
3
 in nominal, mother 
career is represented with X
4
 in nominal, student 
acquired of vocational education is represented with 
X
5
, student acquired non-formal education is signed 
with X
6
, student habit is signed with X
7
 in nominal, 
UNICEES 2018 - Unimed International Conference on Economics Education and Social Science