AGGREGATION OF IMPLICIT FEEDBACKS FROM SEARCH ENGINE LOG FILES

Ashok Veilumuthu, Parthasarathy Ramachandran

2010

Abstract

The current approaches to information retrieval from the search engine depends heavily on the web linkage structure which is a form of relevance judgment by the page authors. However, to overcome spamming attempts and language semantics, it is important to also incorporate the user feedback on the documents’ relevance for a particular query. Since users can be hardly motivated to give explicit/direct feedback on search quality, it becomes necessary to consider implicit feedback that can be collected from search engine logs. Though there are number of implicit feedback measures proposed to improve the search quality, there is no standard methodology proposed yet to aggregate those implicit feedbacks meaningfully to get a final ranking of he documents. In this article, we propose an extension to the distance based ranking model to aggregate different implicit feedbacks based on their expertise in ranking the documents. The proposed approach has been tested on two implicit feedbacks, namely click sequence and time spent in reading a document from the actual log data of AlltheWeb.com. The results were found to be convincing and indicative of the possibility of expertise based fusion of implicit feedbacks to arrive at a single ranking of documents for the given query.

Paper Citation

in Harvard Style

Veilumuthu A. and Ramachandran P. (2010). AGGREGATION OF IMPLICIT FEEDBACKS FROM SEARCH ENGINE LOG FILES . In Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2010) ISBN 978-989-8425-28-7, pages 269-274. DOI: 10.5220/0003096502690274

in Bibtex Style

@conference{kdir10,
author={Ashok Veilumuthu and Parthasarathy Ramachandran},
title={AGGREGATION OF IMPLICIT FEEDBACKS FROM SEARCH ENGINE LOG FILES},
booktitle={Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2010)},
year={2010},
pages={269-274},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003096502690274},
isbn={978-989-8425-28-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2010)
TI - AGGREGATION OF IMPLICIT FEEDBACKS FROM SEARCH ENGINE LOG FILES
SN - 978-989-8425-28-7
AU - Veilumuthu A.
AU - Ramachandran P.
PY - 2010
SP - 269
EP - 274
DO - 10.5220/0003096502690274