EMPLOYEES’ INNOVATION BEHAVIOR - The Role of External Information Awareness and Proactiveness of Innovation Strategy

Jing Tang, Loo Geok Pee, Junichi Iijima

2011

Abstract

Employees’ innovation behavior (IB), which involves developing, promoting, judging, distributing and implementing new ideas, is the foundation for knowledge creation and diffusion in organizations. Therefore, it is important to encourage employees’ IB in knowledge management initiatives. To better understand IB, this study applies the theory of planned behavior (TPB). Employees’ attitude towards innovation, subjective norm about innovation, and perceived behavioral control to innovation are expected to influence employees’ IB. In addition, the effects of organizational factors are considered. Specifically, the influence of external information awareness (EIA) and proactiveness of innovation strategy (PIS) are examined. Results from a survey of employees in Japanese organizations show that employees’ attitude, subjective norm, and perceived behavioral control not only significantly influence their innovative behavior, they also mediate the effects of EIA and PIS. This study contributes to research by understanding what individual and organizational factors influence employees’ IB and extending TPB by considering the effects of EIA and PIS, using data collected from an understudied yet important context. The findings also suggest that managers should focus on improving perceived behavioral controls, EIA and PIS to encourage employees’ IB.

Paper Citation

in Harvard Style

Tang J., Pee L. and Iijima J. (2011). EMPLOYEES’ INNOVATION BEHAVIOR - The Role of External Information Awareness and Proactiveness of Innovation Strategy . In Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2011) ISBN 978-989-8425-81-2, pages 5-17. DOI: 10.5220/0003629400050017

in Bibtex Style

@conference{kmis11,
author={Jing Tang and Loo Geok Pee and Junichi Iijima},
title={EMPLOYEES’ INNOVATION BEHAVIOR - The Role of External Information Awareness and Proactiveness of Innovation Strategy},
booktitle={Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2011)},
year={2011},
pages={5-17},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003629400050017},
isbn={978-989-8425-81-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2011)
TI - EMPLOYEES’ INNOVATION BEHAVIOR - The Role of External Information Awareness and Proactiveness of Innovation Strategy
SN - 978-989-8425-81-2
AU - Tang J.
AU - Pee L.
AU - Iijima J.
PY - 2011
SP - 5
EP - 17
DO - 10.5220/0003629400050017