Enterprise 2.0 Adoption in SMEs - Application Areas, Motivation, Success Factors and Barriers

Sabrina Fruhmann, Michael Zeiller

2012

Abstract

Social software platforms provide an efficient means to support team collaboration and knowledge management within the enterprise. Especially small or medium-sized enterprises (SMEs) may benefit from easy to use, light-weight enterprise 2.0 applications. A research approach is presented that is based on a cross-case analysis of case studies each of them representing an implementation of an emergent social platform within an organisation. The case studies are analysed by applying a structured approach to a qualitative content analysis. We determine which adoption strategies organisations use and identify applications areas and motivation factors of social software utilisation. Critical issues for the success of enterprise 2.0 initiatives like barriers and success factors are derived to provide organisations with deeper insight when starting their own enterprise 2.0 implementation.

Paper Citation

in Harvard Style

Fruhmann S. and Zeiller M. (2012). Enterprise 2.0 Adoption in SMEs - Application Areas, Motivation, Success Factors and Barriers . In Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012) ISBN 978-989-8565-31-0, pages 202-207. DOI: 10.5220/0004144702020207

in Bibtex Style

@conference{kmis12,
author={Sabrina Fruhmann and Michael Zeiller},
title={Enterprise 2.0 Adoption in SMEs - Application Areas, Motivation, Success Factors and Barriers},
booktitle={Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)},
year={2012},
pages={202-207},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004144702020207},
isbn={978-989-8565-31-0},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)
TI - Enterprise 2.0 Adoption in SMEs - Application Areas, Motivation, Success Factors and Barriers
SN - 978-989-8565-31-0
AU - Fruhmann S.
AU - Zeiller M.
PY - 2012
SP - 202
EP - 207
DO - 10.5220/0004144702020207