Adaptation of the User Navigation Scheme using Clustering and Frequent Pattern Mining Techiques for Profiling

Olatz Arbelaitz, Ibai Gurrutxaga, Aizea Lojo, Javier Muguerza, Jesús M. Pérez, Iñigo Perona

2012

Abstract

There is a need to facilitate access to the required information in the web and adapting it to the users’ preferences and requirements. This paper presents a system that, based on a collaborative filtering approach, adapts the web site to improve the browsing experience of the user: it generates automatically interesting links for new users. The system only uses the web log files stored in any web server (common log format) and builds user profiles from them combining machine learning techniques with a generalization process for data representation. These profiles are later used in an exploitation stage to automatically propose links to new users. The paper examines the effect of the parameters of the system on its final performance. Experiments show that the designed system performs efficiently in a database accessible from the web and that the use of a generalization process, specificity in profiles and the use of frequent pattern mining techniques benefit the profile generation phase, and, moreover, diversity seems to help in the exploitation phase.

Paper Citation

in Harvard Style

Arbelaitz O., Gurrutxaga I., Lojo A., Muguerza J., M. Pérez J. and Perona I. (2012). Adaptation of the User Navigation Scheme using Clustering and Frequent Pattern Mining Techiques for Profiling . In Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2012) ISBN 978-989-8565-29-7, pages 187-192. DOI: 10.5220/0004130801870192

in Bibtex Style

@conference{kdir12,
author={Olatz Arbelaitz and Ibai Gurrutxaga and Aizea Lojo and Javier Muguerza and Jesús M. Pérez and Iñigo Perona},
title={Adaptation of the User Navigation Scheme using Clustering and Frequent Pattern Mining Techiques for Profiling},
booktitle={Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2012)},
year={2012},
pages={187-192},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004130801870192},
isbn={978-989-8565-29-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Discovery and Information Retrieval - Volume 1: KDIR, (IC3K 2012)
TI - Adaptation of the User Navigation Scheme using Clustering and Frequent Pattern Mining Techiques for Profiling
SN - 978-989-8565-29-7
AU - Arbelaitz O.
AU - Gurrutxaga I.
AU - Lojo A.
AU - Muguerza J.
AU - M. Pérez J.
AU - Perona I.
PY - 2012
SP - 187
EP - 192
DO - 10.5220/0004130801870192