Using Social Media for Knowledge Management in SME

Ulrike Borchardt

2012

Abstract

Social media is one of the current technology trends in use for marketing and communication, extending the possibilities for exchange among people. Yet, as every other technology using Social media means effort for the organization using it. Accordingly the question arises, especially for SME whether this effort leads to any benefits. Moreover, it is necessary to estimate which social media part suits the enterprise best and how can it be integrated to support the process of knowledge management. This paper presents two SME in Germany in a case study addressing this problem and showing the way how and for which purposes they use social media.

Paper Citation

in Harvard Style

Borchardt U. (2012). Using Social Media for Knowledge Management in SME . In Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012) ISBN 978-989-8565-31-0, pages 31-39. DOI: 10.5220/0004133400310039

in Bibtex Style

@conference{kmis12,
author={Ulrike Borchardt},
title={Using Social Media for Knowledge Management in SME},
booktitle={Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)},
year={2012},
pages={31-39},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004133400310039},
isbn={978-989-8565-31-0},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Knowledge Management and Information Sharing - Volume 1: KMIS, (IC3K 2012)
TI - Using Social Media for Knowledge Management in SME
SN - 978-989-8565-31-0
AU - Borchardt U.
PY - 2012
SP - 31
EP - 39
DO - 10.5220/0004133400310039