Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis

Fumiko Kano Glückstad

2015

Abstract

This position paper introduces a conceptual framework of our ambitious international research project where the aim is extraction and alignment of heterogeneous consumer segment structures across a multiplicity of markets and cultures. We argue that an automatic data alignment and structuring system employing a non-parametric Bayesian relational modelling is an ideal approach that can address challenges in the conventional cross-cultural data analysis. The paper presents an example of our preliminary work that applies this approach to the analysis of opinion survey responses given by male populations in Sweden and Japan. The framework successfully extracts groups of males who express similar but also dissimilar response patterns from the two selected countries. Based on these preliminary studies, the paper discusses potential contributions and future challenges of the international consumer analysis project.

Paper Citation

in Harvard Style

Kano Glückstad F. (2015). Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis . In Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015) ISBN 978-989-758-158-8, pages 251-256. DOI: 10.5220/0005605602510256

in Bibtex Style

@conference{keod15,
author={Fumiko Kano Glückstad},
title={Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis},
booktitle={Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015)},
year={2015},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005605602510256},
isbn={978-989-758-158-8},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015)
TI - Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis
SN - 978-989-758-158-8
AU - Kano Glückstad F.
PY - 2015
SP - 251
EP - 256
DO - 10.5220/0005605602510256