DIGITAL MARKETPLACE FOR DEVELOPING COUNTRIES

Valentina Ndou, Pasquale Del Vecchio, Laura Schina

2009

Abstract

In the networked economy firms are recognizing the power of the Internet as a platform for creating different forms of relationships and collaborations aimed to enhance value and achieve a sustainable competitive advantage. Digital Marketplaces represent one of the most powerful solutions adopted by firms to support the networking practices among firms, especially among SMEs. However in developing countries the potentialities of digital marketplaces remains largely unexploited. Different human, organizational and technological factors, issues and problems pertain in these countries, requiring focused studies and appropriate approaches. This article argues that in order for firms in developing countries to benefit from digital marketplace platforms it is necessary to root them in an assessment study which permits to understand the firms preparedness to use the digital marketplace in terms of technological infrastructure, human resources’ capabilities and skills, integration and innovation level among firms. Based on the outcomes of this assessment it is then possible to find out a viable digital marketplace model that fits with actual readiness status of firms and helps them to develop progressively the necessary resources and capabilities to enhance their competitiveness in the current digital economic landscape.

Paper Citation

in Harvard Style

Ndou V., Del Vecchio P. and Schina L. (2009). DIGITAL MARKETPLACE FOR DEVELOPING COUNTRIES . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 159-166. DOI: 10.5220/0002219601590166

in Bibtex Style

@conference{ice-b09,
author={Valentina Ndou and Pasquale Del Vecchio and Laura Schina},
title={DIGITAL MARKETPLACE FOR DEVELOPING COUNTRIES},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={159-166},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002219601590166},
isbn={978-989-674-006-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - DIGITAL MARKETPLACE FOR DEVELOPING COUNTRIES
SN - 978-989-674-006-1
AU - Ndou V.
AU - Del Vecchio P.
AU - Schina L.
PY - 2009
SP - 159
EP - 166
DO - 10.5220/0002219601590166