DEVELOPING AN e-BUSINESS STRATEGY FOR LESS-MATURE ORGANIZATIONS - A Design Research Approach

Tanai Charinsarn

2009

Abstract

e-Business is a business transformation using Internet technology. Theoretically, by being an e-Business, any organization will be at an advantage compared with peers in a traditional usiness model. However, e-Business is still an evolving discipline with no standard process to formulate an e-Business strategy. While mature organizations can become an e-Business through their own experiences or by working with costly consultants, less mature organizations find it hard to start developing the e-Business Strategy for the first time. This research applies a Design Research lens in developing a generic, yet customizable, set of tools to guide less-mature organizations to start their transformation into e-Business: so called e-Business Strategic Planning System (EBSPS). The EBSPS was developed through an extensive review of the e-Business and strategic planning literature that established the parameters for the design of the system specifically for less-mature organizations. The paper describes the use of the EBSPS in developing an e-Business strategy for a large Thai commercial printer. The result was successful, with some improvements suggested for the next round of EBSPS.

Paper Citation

in Harvard Style

Charinsarn T. (2009). DEVELOPING AN e-BUSINESS STRATEGY FOR LESS-MATURE ORGANIZATIONS - A Design Research Approach . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 215-222. DOI: 10.5220/0002190902150222

in Bibtex Style

@conference{ice-b09,
author={Tanai Charinsarn},
title={DEVELOPING AN e-BUSINESS STRATEGY FOR LESS-MATURE ORGANIZATIONS - A Design Research Approach},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={215-222},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002190902150222},
isbn={978-989-674-006-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - DEVELOPING AN e-BUSINESS STRATEGY FOR LESS-MATURE ORGANIZATIONS - A Design Research Approach
SN - 978-989-674-006-1
AU - Charinsarn T.
PY - 2009
SP - 215
EP - 222
DO - 10.5220/0002190902150222