PERCEIVED UNETHICAL E-STORE CONDUCT NEGATIVELY IMPACTS REPUTATION AND OPPORTUNITIES - Is it worth it?

Arik Sadeh, Avshalom M. Adam, Avshalom Aderet

2007

Abstract

What is the extent to which ethical conduct by e-stores impacts their reputation and, in turn, their business opportunities? Employing the ethical factors of: (i) accurate product description, (ii) e-vendor accountability and (iii) data privacy and security, we assess e-stores’ ethical conduct. 174 e-stores engaged in business to consumer retail are surveyed. A comparative website which compares the products or services and prices of e-stores and scores their reputation amongst e-consumers is utilized. The ratings attained by e-stores with respect to the ethical factors, reputation and number of actual buyers are studied. The findings of the study indicate that the perceived unethical conduct of e-stores is highly correlated (0.38) with a negative reputation, which results, in turn, in relatively fewer actual buyers (correlation of 0.43).

Paper Citation

in Harvard Style

Sadeh A., M. Adam A. and Aderet A. (2007). PERCEIVED UNETHICAL E-STORE CONDUCT NEGATIVELY IMPACTS REPUTATION AND OPPORTUNITIES - Is it worth it? . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 329-334. DOI: 10.5220/0002110803290334

in Bibtex Style

@conference{ice-b07,
author={Arik Sadeh and Avshalom M. Adam and Avshalom Aderet},
title={PERCEIVED UNETHICAL E-STORE CONDUCT NEGATIVELY IMPACTS REPUTATION AND OPPORTUNITIES - Is it worth it?},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={329-334},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002110803290334},
isbn={978-989-8111-11-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - PERCEIVED UNETHICAL E-STORE CONDUCT NEGATIVELY IMPACTS REPUTATION AND OPPORTUNITIES - Is it worth it?
SN - 978-989-8111-11-1
AU - Sadeh A.
AU - M. Adam A.
AU - Aderet A.
PY - 2007
SP - 329
EP - 334
DO - 10.5220/0002110803290334