A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA

Guendalina Capece

2007

Abstract

The drive to introduce this new parameter arose when we asked ourselves two crucial questions about capabilities to obtain and maintain distinctivity in the Internet era. The first question is: “how can nowadays an e-business idea be inimitable, non-substitutable, non-transferable and innovative and different from the existing ones?”. While the second question is: “how this can be measured?”. In this paper we propose an answer to these questions by defining a metrics and a parameter, called e-distinctivity, that quantitatively measures the fundamental distinctivity aspects of an e-business idea. To evaluate the e-distinctivity of an e-business idea we used a reference user panel. The assessments and results on the parameter have been evaluated on a panel of eighteen e-business enterprises, taken as reference examples of successful implementation of e-business ideas. At the end of the paper we finally discuss the results and underline the advantages of this methodology.

Paper Citation

in Harvard Style

Capece G. (2007). A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 293-300. DOI: 10.5220/0002108202930300

in Bibtex Style

@conference{ice-b07,
author={Guendalina Capece},
title={A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={293-300},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002108202930300},
isbn={978-989-8111-11-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - A MEASURE FOR THE COMPETITIVE ADVANTAGE IN THE INTERNET ERA
SN - 978-989-8111-11-1
AU - Capece G.
PY - 2007
SP - 293
EP - 300
DO - 10.5220/0002108202930300