MANAGING TIME IN BANK MARKETING

Johanna Ahola, Helena Ahola

2007

Abstract

Time in marketing and economic studies is usually treated as a scarce resource. Therefore, theoretical perspectives from philosophy, sociology and psychology are used to build a preliminary framework for recognizing representations and categories of time in bank marketing. “Anytime” enabled by the Internet has inspired this conceptual paper based on work-in-process research approached from business anthropology. Further ethnographic research, especially time-reckoning method from anthropology, is suggested to explore the time representations of customers’ banking. The main managerial contribution of the study will be to create concepts and frameworks to better strategically manage time using CRM systems.

Paper Citation

in Harvard Style

Ahola J. and Ahola H. (2007). MANAGING TIME IN BANK MARKETING . In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 335-338. DOI: 10.5220/0002111303350338

in Bibtex Style

@conference{ice-b07,
author={Johanna Ahola and Helena Ahola},
title={MANAGING TIME IN BANK MARKETING},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={335-338},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002111303350338},
isbn={978-989-8111-11-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - MANAGING TIME IN BANK MARKETING
SN - 978-989-8111-11-1
AU - Ahola J.
AU - Ahola H.
PY - 2007
SP - 335
EP - 338
DO - 10.5220/0002111303350338