MIDDLEWARE INTEGRATION PLATFORMS: A NEW CHALLENGE TO BUSINESS MODELS OF ICT COMPANIES - Unleashing the Business Potential of Horizontalization

Markus Eurich, Roman Boutellier

2010

Abstract

Information and Communication Technology (ICT) has the potential to transform business on different levels. Changes in the ICT market, the technology and its dynamics, and of customers’ demands and needs will challenge the current business models of ICT companies. If middleware integration platforms integrate presently isolated networks, organizations may have to re-define their role and their business scope; especially if the assumptions hold true that middleware platforms foster disintermediation and enable new players to enter the market. In this paper, the business potential of reusing sensing, actuation and processing services for different applications - termed horizontalization - is described. It provides insights to the design and architecture of middleware integration platforms designed to enable horizontal services and gives examples of e-business opportunities that can be realized on top of middleware integration platforms.

Paper Citation

in Harvard Style

Eurich M. and Boutellier R. (2010). MIDDLEWARE INTEGRATION PLATFORMS: A NEW CHALLENGE TO BUSINESS MODELS OF ICT COMPANIES - Unleashing the Business Potential of Horizontalization . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2010) ISBN 978-989-8425-17-1, pages 239-244. DOI: 10.5220/0002942702390244

in Bibtex Style

@conference{ice-b10,
author={Markus Eurich and Roman Boutellier},
title={MIDDLEWARE INTEGRATION PLATFORMS: A NEW CHALLENGE TO BUSINESS MODELS OF ICT COMPANIES - Unleashing the Business Potential of Horizontalization},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2010)},
year={2010},
pages={239-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002942702390244},
isbn={978-989-8425-17-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2010)
TI - MIDDLEWARE INTEGRATION PLATFORMS: A NEW CHALLENGE TO BUSINESS MODELS OF ICT COMPANIES - Unleashing the Business Potential of Horizontalization
SN - 978-989-8425-17-1
AU - Eurich M.
AU - Boutellier R.
PY - 2010
SP - 239
EP - 244
DO - 10.5220/0002942702390244