An Adaptive e-Advertising Delivery Model: The AEADS Approach

Alaa A. Qaffas, Alexandra I. Cristea

2016

Abstract

e-Advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlised advertisements to Internet users easily. It also presents a study that assesses the effectiveness of a tool based on this model, called AEADS, via a trial run of a model prototype with users.

Paper Citation

in Harvard Style

Qaffas A. and Cristea A. (2016). An Adaptive e-Advertising Delivery Model: The AEADS Approach . In Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016) ISBN 978-989-758-196-0, pages 124-131. DOI: 10.5220/0005996301240131

in Bibtex Style

@conference{ice-b16,
author={Alaa A. Qaffas and Alexandra I. Cristea},
title={An Adaptive e-Advertising Delivery Model: The AEADS Approach},
booktitle={Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)},
year={2016},
pages={124-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005996301240131},
isbn={978-989-758-196-0},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Joint Conference on e-Business and Telecommunications - Volume 2: ICE-B, (ICETE 2016)
TI - An Adaptive e-Advertising Delivery Model: The AEADS Approach
SN - 978-989-758-196-0
AU - Qaffas A.
AU - Cristea A.
PY - 2016
SP - 124
EP - 131
DO - 10.5220/0005996301240131