SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE

Ayako Hiramatsu, Takahiro Yamasaki, Kazuo Nose

2008

Abstract

This paper describes a survey of consumer behavior for online shopping, especially online music services, because they are the most popular online shopping service in Japan. Based on Howard's consumer decision model, questionnaires about decision making for online music services were given to 282 students. The questionnaire results show that almost 90% of these students have downloaded from online music services, and high school students use such services slightly more than university students.

Paper Citation

in Harvard Style

Hiramatsu A., Yamasaki T. and Nose K. (2008). SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 229-234. DOI: 10.5220/0001908302290234

in Bibtex Style

@conference{ice-b08,
author={Ayako Hiramatsu and Takahiro Yamasaki and Kazuo Nose},
title={SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},
year={2008},
pages={229-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001908302290234},
isbn={978-989-8111-58-6},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE
SN - 978-989-8111-58-6
AU - Hiramatsu A.
AU - Yamasaki T.
AU - Nose K.
PY - 2008
SP - 229
EP - 234
DO - 10.5220/0001908302290234