ADOPTION OF NEAR FIELD COMMUNICATION TECHNOLOGY IN BUSINESS TO CONSUMER SERVICES

Arto Wallin, Juha Häikiö, Jaana Määttä

2008

Abstract

Touch based interaction has been found out to provide fast and easy way to use mobile services. Near Field Communication technology (NFC) is one of the most promising ways to conduct touch based interaction with mobile phones. In this paper our aim is to identify challenges of the adoption of NFC related business to consumer services. The results of this study are based on three pilot cases conducted in Finland in 2007. Our research presents findings based on qualitative company interviews and both quantitative and qualitative user questionnaires. We conclude that there are several challenges in the adoption of NFC-based applications. However, expect for the shortage of NFC enabled mobile phones, challenges of the adoption may be reduced with careful planning and implementation of NFC-based applications.

Paper Citation

in Harvard Style

Wallin A., Häikiö J. and Määttä J. (2008). ADOPTION OF NEAR FIELD COMMUNICATION TECHNOLOGY IN BUSINESS TO CONSUMER SERVICES . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 247-254. DOI: 10.5220/0001911302470254

in Bibtex Style

@conference{ice-b08,
author={Arto Wallin and Juha Häikiö and Jaana Määttä},
title={ADOPTION OF NEAR FIELD COMMUNICATION TECHNOLOGY IN BUSINESS TO CONSUMER SERVICES},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},
year={2008},
pages={247-254},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001911302470254},
isbn={978-989-8111-58-6},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - ADOPTION OF NEAR FIELD COMMUNICATION TECHNOLOGY IN BUSINESS TO CONSUMER SERVICES
SN - 978-989-8111-58-6
AU - Wallin A.
AU - Häikiö J.
AU - Määttä J.
PY - 2008
SP - 247
EP - 254
DO - 10.5220/0001911302470254