A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage

Claudio Luis Cruz de Oliveira, Fernando José Barbin Laurindo

2011

Abstract

Internet has changed competition, shifting products, supply-chains and even markets. Its democratization gives power to the consumers what could be considered a threat to corporations. Although, the emergent knowledge derived from digital media can contribute to personalized services, innovation and communication with consumers in a real-time basis. Based on multiple case studies, this paper aims to develop a comprehensive application of web analytics to achieve these business goals and thus support the competitive advantage.

Paper Citation

in Harvard Style

Luis Cruz de Oliveira C. and José Barbin Laurindo F. (2011). A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 125-130. DOI: 10.5220/0003526801250130

in Bibtex Style

@conference{ice-b11,
author={Claudio Luis Cruz de Oliveira and Fernando José Barbin Laurindo},
title={A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},
year={2011},
pages={125-130},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003526801250130},
isbn={978-989-8425-70-6},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
TI - A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage
SN - 978-989-8425-70-6
AU - Luis Cruz de Oliveira C.
AU - José Barbin Laurindo F.
PY - 2011
SP - 125
EP - 130
DO - 10.5220/0003526801250130