Usability for Blended Shopping - Solving Major Flaws by Applying Usability Engineering and Proven Integration Technologies

Britta Fuchs, Thomas Ritz

2014

Abstract

The relevance of usability with regard to Blended Shopping concepts is addressed in this paper. First an introduction into usability as a crucial acceptance factor for applications is given. Then Blended Shopping - the combination of traditional retail and eCommerce – in practice is analyzed. Research findings presented reveal that merchants do not apply Blended Shopping concepts in practice until now. It is assumed that usability flaws are one of the main barriers for Blended Shopping. Different dimensions of usability problems that prohibit a wide acceptance among users are explained and analyzed. Then a methodological approach is suggested to address vertical problems. A technology-driven approach to address horizontal problems is described. The paper will close with a future outlook.

Paper Citation

in Harvard Style

Fuchs B. and Ritz T. (2014). Usability for Blended Shopping - Solving Major Flaws by Applying Usability Engineering and Proven Integration Technologies . In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 216-223. DOI: 10.5220/0005113502160223

in Bibtex Style

@conference{ice-b14,
author={Britta Fuchs and Thomas Ritz},
title={Usability for Blended Shopping - Solving Major Flaws by Applying Usability Engineering and Proven Integration Technologies},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},
year={2014},
pages={216-223},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005113502160223},
isbn={978-989-758-043-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - Usability for Blended Shopping - Solving Major Flaws by Applying Usability Engineering and Proven Integration Technologies
SN - 978-989-758-043-7
AU - Fuchs B.
AU - Ritz T.
PY - 2014
SP - 216
EP - 223
DO - 10.5220/0005113502160223