An Investigation of Customers’ Loyalty to Social Commerce Websites

Hilal Alhulail, Martin Dick, Ahmad Abareshi

2015

Abstract

The emergence of web 2.0 has brought new applications which have played a significant role in extending e-commerce websites with social commerce (S-Commerce) functionality. S-Commerce is a new extension of B2C e-commerce where customers purchase products/services online with the existence of social cues in the websites (such as reviews, recommendations and sharing). There has been little research in the area of customer loyalty to S-Commerce websites. Drawing upon theories of social presence and trust; and the Delone and McLean model of information systems success, this study aims to determine what factors affect customer loyalty to S-Commerce websites and to develop a framework that helps in investigating those factors. In order to achieve this objective, a quantitative approach will be employed. Data will be collected from S-Commerce users in Australia via survey. Analysis will be performed using Structural Equation Modeling (SEM). This study will contribute to the S-Commerce literature through a theoretical framework that shows how the loyalty of customers can be generated in S-Commerce websites. In addition, it is expected that this study will help businesses to have understanding of how to retain their customers which will result in higher profits.

Paper Citation

in Harvard Style

Alhulail H., Dick M. and Abareshi A. (2015). An Investigation of Customers’ Loyalty to Social Commerce Websites . In Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015) ISBN 978-989-758-113-7, pages 88-93. DOI: 10.5220/0005562000880093

in Bibtex Style

@conference{ice-b15,
author={Hilal Alhulail and Martin Dick and Ahmad Abareshi},
title={An Investigation of Customers’ Loyalty to Social Commerce Websites},
booktitle={Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015)},
year={2015},
pages={88-93},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005562000880093},
isbn={978-989-758-113-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2015)
TI - An Investigation of Customers’ Loyalty to Social Commerce Websites
SN - 978-989-758-113-7
AU - Alhulail H.
AU - Dick M.
AU - Abareshi A.
PY - 2015
SP - 88
EP - 93
DO - 10.5220/0005562000880093