USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING

Anastasios Savvopoulos, Maria Virvou

2009

Abstract

Recommending applications are used by many researchers as the main means of achieving personalization. However, the difficulty is to apply the same recommender and personalization techniques to a totally different system that belongs to a different domain and uses a different medium. Furthermore the difficulty level rises when we want to apply the previous recommendation techniques without changing major components or process attributes. In this paper we propose a server that can be used to achieve personalization to a product recommending system. The main advantage of this server is that works both for e-commerce and mobile commerce. We present a case study that we incorporated the user modelling server, which is a mobile e-shop, and discuss within the case the obstacles and breakthroughs we have achieved. The case study clearly shows that the same user modelling server can enhance e-shop application behaviour towards adaptivity and customer personalization.

Paper Citation

in Harvard Style

Savvopoulos A. and Virvou M. (2009). USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING . In Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT, ISBN 978-989-674-010-8, pages 297-302. DOI: 10.5220/0002243202970302

in Bibtex Style

@conference{icsoft09,
author={Anastasios Savvopoulos and Maria Virvou},
title={USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING},
booktitle={Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT,},
year={2009},
pages={297-302},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002243202970302},
isbn={978-989-674-010-8},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 4th International Conference on Software and Data Technologies - Volume 2: ICSOFT,
TI - USER MODELLING SERVER FOR MOBILE AND ELECTRONIC SHOPPING
SN - 978-989-674-010-8
AU - Savvopoulos A.
AU - Virvou M.
PY - 2009
SP - 297
EP - 302
DO - 10.5220/0002243202970302