A STRATEGIC ANALYTICS METHODOLOGY

Marcel van Rooyen, Simeon J. Simoff

2008

Abstract

Businesses are experiencing difficulties with integrating data-mining analytics with decision-making and action. At present, two data-mining methodologies play a central role in enabling data-mining as a process. However, the results of reflecting on the application of these methodologies in real-world business cases against specific criteria indicate that both methodologies provide limited integration with business decision-making and action. In this paper we demonstrate the impact of these limitations on a Telco customer retention management project for a global mobile phone company. We also introduce a data-mining and analytics project methodology with improved business integration – the Strategic Analytics Methodology (SAM). The advantage of the methodology is demonstrated through its application in the same project, and comparison of the results.

Paper Citation

in Harvard Style

van Rooyen M. and J. Simoff S. (2008). A STRATEGIC ANALYTICS METHODOLOGY . In Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT, ISBN 978-989-8111-53-1, pages 20-28. DOI: 10.5220/0001873300200028

in Bibtex Style

@conference{icsoft08,
author={Marcel van Rooyen and Simeon J. Simoff},
title={A STRATEGIC ANALYTICS METHODOLOGY},
booktitle={Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT,},
year={2008},
pages={20-28},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001873300200028},
isbn={978-989-8111-53-1},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Software and Data Technologies - Volume 3: ICSOFT,
TI - A STRATEGIC ANALYTICS METHODOLOGY
SN - 978-989-8111-53-1
AU - van Rooyen M.
AU - J. Simoff S.
PY - 2008
SP - 20
EP - 28
DO - 10.5220/0001873300200028