EFFECT OF NON-WORK RELATED INTERNET USAGE ON STIMULATING EMPLOYEE CREATIVITY IN THE SOFTWARE INDUSTRY

Sachitha I. P. Gunawardena, Sanath Jayasena

2011

Abstract

This study investigates the effect of non-work related Internet usage on stimulating employee creativity in the software industry. Drawing from past literature this research proposes six dimensions for measuring creativity stimulation, which include: accessibility to information, intrinsic motivation to execute ideas, curiosity and exploration, independent thinking, collaboration and breaking down technical barriers. A survey was conducted through distribution of a research questionnaire among a stratified random sample of knowledge workers employed in the software industry. The findings of the research were partially consistent with the initial predictions which stated a positive effect of non-work related Internet usage on creativity stimulation. In addition, the research results also provided an exploratory view on the nature of employees’ non-work related Internet usage.

Paper Citation

in Harvard Style

I. P. Gunawardena S. and Jayasena S. (2011). EFFECT OF NON-WORK RELATED INTERNET USAGE ON STIMULATING EMPLOYEE CREATIVITY IN THE SOFTWARE INDUSTRY . In Proceedings of the 6th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE, ISBN 978-989-8425-57-7, pages 167-176. DOI: 10.5220/0003468901670176

in Bibtex Style

@conference{enase11,
author={Sachitha I. P. Gunawardena and Sanath Jayasena},
title={EFFECT OF NON-WORK RELATED INTERNET USAGE ON STIMULATING EMPLOYEE CREATIVITY IN THE SOFTWARE INDUSTRY},
booktitle={Proceedings of the 6th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,},
year={2011},
pages={167-176},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003468901670176},
isbn={978-989-8425-57-7},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE,
TI - EFFECT OF NON-WORK RELATED INTERNET USAGE ON STIMULATING EMPLOYEE CREATIVITY IN THE SOFTWARE INDUSTRY
SN - 978-989-8425-57-7
AU - I. P. Gunawardena S.
AU - Jayasena S.
PY - 2011
SP - 167
EP - 176
DO - 10.5220/0003468901670176