TheHiddenU - A Social Nexus for Privacy-assured Personalisation Brokerage

G. Kappel, J. Schönböck, M. Wimmer, G. Kotsis, A. Kusel, B. Pröll, W. Retschitzegger, W. Schwinger, R. R. Wagner, S. Lechner

2010

Abstract

Social networks have seen enormous growth over the past few years, providing also a powerful new channel for distributing personalized services. Personalization, however, is exacerbated because social content is scattered across different social networks serving specific human needs and social networkers are particularly reluctant to share social content with service providers, if not under their full control. This paper sketches TheHiddenU, a social nexus exploiting semantic techniques for integrating, profiling and privatising social content, thereby providing the technical prerequisites for personalized brokerage, a new, sustainable business model in the Social Web.

Paper Citation

in Harvard Style

Kappel G., Schönböck J., Wimmer M., Kotsis G., Kusel A., Pröll B., Retschitzegger W., Schwinger W., R. Wagner R. and Lechner S. (2010). TheHiddenU - A Social Nexus for Privacy-assured Personalisation Brokerage . In Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-07-2, pages 158-162. DOI: 10.5220/0003016201580162

in Bibtex Style

@conference{iceis10,
author={G. Kappel and J. Schönböck and M. Wimmer and G. Kotsis and A. Kusel and B. Pröll and W. Retschitzegger and W. Schwinger and R. R. Wagner and S. Lechner},
title={TheHiddenU - A Social Nexus for Privacy-assured Personalisation Brokerage},
booktitle={Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2010},
pages={158-162},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003016201580162},
isbn={978-989-8425-07-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - TheHiddenU - A Social Nexus for Privacy-assured Personalisation Brokerage
SN - 978-989-8425-07-2
AU - Kappel G.
AU - Schönböck J.
AU - Wimmer M.
AU - Kotsis G.
AU - Kusel A.
AU - Pröll B.
AU - Retschitzegger W.
AU - Schwinger W.
AU - R. Wagner R.
AU - Lechner S.
PY - 2010
SP - 158
EP - 162
DO - 10.5220/0003016201580162