USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES

Layla Hasan, Anne Morris, Steve Probets

2010

Abstract

The importance of evaluating the usability of e-commerce websites is well recognised and several studies have evaluated the usability of e-commerce websites using either user- or evaluator-based usability evaluation methods. No research, however, has employed a software-based method in the evaluation of such sites. Furthermore, the studies which employed user testing and/or heuristic evaluation methods in the evaluation of the usability of e-commerce websites did not offer detail about the benefits and drawbacks of these methods with respect to the identification of specific types of usability problem. This research has developed a methodological framework for the usability evaluation of e-commerce websites which involves employing user testing and heuristic evaluation methods together with Google Analytics software. The framework was developed by comparing the benefits and drawbacks of these methods in terms of the specific areas of usability problems that they could or could not identify on e-commerce websites.

Paper Citation

in Harvard Style

Hasan L., Morris A. and Probets S. (2010). USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES . In Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 5: ICEIS, ISBN 978-989-8425-08-9, pages 111-116. DOI: 10.5220/0002837901110116

in Bibtex Style

@conference{iceis10,
author={Layla Hasan and Anne Morris and Steve Probets},
title={USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES},
booktitle={Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 5: ICEIS,},
year={2010},
pages={111-116},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002837901110116},
isbn={978-989-8425-08-9},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 12th International Conference on Enterprise Information Systems - Volume 5: ICEIS,
TI - USABILITY EVALUATION FRAMEWORK FOR E-COMMERCE WEBSITES
SN - 978-989-8425-08-9
AU - Hasan L.
AU - Morris A.
AU - Probets S.
PY - 2010
SP - 111
EP - 116
DO - 10.5220/0002837901110116