A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES

Heide Lukosch, Pieter De Vries

2011

Abstract

This paper is about an innovative approach to informal, workplace related learning in do-it-yourself retail stores. Most organizations ignore informal learning as a strategic tool, although this kind of learning dominates the workplace in many organizations. The objective of the project described here was to facilitate informal learning practices by the sales people on the work floor with an easy to use knowledge platform. The platform should be structured in line with current learning concepts, the specific target group and organizational requirements. An existing knowledge platform was upgraded in this sense to better serve the informal learning activities using a semantic approach and Microtraining, a didactical concept for structuring short learning sessions. This platform has been tested in practice in the retail stores. The outcome of the project shows that using the knowledge platform can indeed strengthen the advisory services of the employees. The semantic web as well as the Microtraining approach enhanced the usability of the platform and fostered self-directed learning, understood as an important component of informal learning practices.

Paper Citation

in Harvard Style

Lukosch H. and De Vries P. (2011). A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES . In Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU, ISBN 978-989-8425-49-2, pages 252-257. DOI: 10.5220/0003337302520257

in Bibtex Style

@conference{csedu11,
author={Heide Lukosch and Pieter De Vries},
title={A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES},
booktitle={Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU,},
year={2011},
pages={252-257},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003337302520257},
isbn={978-989-8425-49-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 3rd International Conference on Computer Supported Education - Volume 1: CSEDU,
TI - A KNOWLEDGE BASED PLATFORM TO SUPPORT INFORMAL LEARNING IN DO-IT-YOURSELF RETAIL STORES
SN - 978-989-8425-49-2
AU - Lukosch H.
AU - De Vries P.
PY - 2011
SP - 252
EP - 257
DO - 10.5220/0003337302520257