A Study on a Decision Support Model for Strategic Alliance in Express Courier Service

Friska Natalia Ferdinand, Ki Ho Chung, Hyun Jeung Ko, Chang Seong Ko

2012

Abstract

The market competition of express courier service has become severe so that an express delivery company is consistently under pressure to operate its service network as efficient as possible. In this regard, the strategic alliance among small and medium companies can be a useful way in order to maintain their competitiveness. To cope with such challenges, this study proposes a decision support model to examine the feasibility of merging under-utilized courier service centers and collaborating consolidation terminals with strategic alliances among them. The proposed models can be formulated as multi-objective programming models maximizing the minimum expected profit increase of each participating company. A solution procedure based on the maxmin criterion is developed by using a genetic algorithm. The applicability and efficiency of the proposed models is demonstrated through illustrative numerical examples.

Paper Citation

in Harvard Style

Ferdinand F., Chung K., Ko H. and Ko C. (2012). A Study on a Decision Support Model for Strategic Alliance in Express Courier Service . In Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics - Volume 2: OMDM, (ICINCO 2012) ISBN 978-989-8565-22-8, pages 620-625. DOI: 10.5220/0004164406200625

in Bibtex Style

@conference{omdm12,
author={Friska Natalia Ferdinand and Ki Ho Chung and Hyun Jeung Ko and Chang Seong Ko},
title={A Study on a Decision Support Model for Strategic Alliance in Express Courier Service},
booktitle={Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics - Volume 2: OMDM, (ICINCO 2012)},
year={2012},
pages={620-625},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004164406200625},
isbn={978-989-8565-22-8},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 9th International Conference on Informatics in Control, Automation and Robotics - Volume 2: OMDM, (ICINCO 2012)
TI - A Study on a Decision Support Model for Strategic Alliance in Express Courier Service
SN - 978-989-8565-22-8
AU - Ferdinand F.
AU - Chung K.
AU - Ko H.
AU - Ko C.
PY - 2012
SP - 620
EP - 625
DO - 10.5220/0004164406200625