PPiTTA - Preserving Privacy in TV Targeted Advertising

Tzachy Reinman, Erez Waisbard

2012

Abstract

Targeted advertising involves using a person’s personal data to determine the most promising commercials to show that person. While the benefits are clear, the price paid in terms of loss of privacy may be high. In this work we bridge what seems at first to be contradicting requirements – the ability to personalize data and the need to maintain privacy, especially while reporting back the impressions to the advertiser. We provide two schemes that achieve this, each in its own adversarial model. We put an emphasis on modern TV systems and describe the architecture for supporting it.

Paper Citation

in Harvard Style

Reinman T. and Waisbard E. (2012). PPiTTA - Preserving Privacy in TV Targeted Advertising . In Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012) ISBN 978-989-8565-24-2, pages 327-332. DOI: 10.5220/0004076103270332

in Bibtex Style

@conference{secrypt12,
author={Tzachy Reinman and Erez Waisbard},
title={PPiTTA - Preserving Privacy in TV Targeted Advertising},
booktitle={Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012)},
year={2012},
pages={327-332},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004076103270332},
isbn={978-989-8565-24-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on Security and Cryptography - Volume 1: SECRYPT, (ICETE 2012)
TI - PPiTTA - Preserving Privacy in TV Targeted Advertising
SN - 978-989-8565-24-2
AU - Reinman T.
AU - Waisbard E.
PY - 2012
SP - 327
EP - 332
DO - 10.5220/0004076103270332