Discovering Influential Nodes in Social Networks through Community Finding

Jerry Scripps

2013

Abstract

Finding influential nodes in a social network has many practical applications in such areas as marketing, politics and even disease control. Proposed methods often take greedy approaches to find the best k nodes to activate so that the diffusion of activation will spread to the largest number of nodes. In this paper, we study the effects of using a community finding approach to not only maximize the number of activated nodes but to also spread the activation to more segments of the network. After describing our approach we present experiments that explain the effects of this approach.

Paper Citation

in Harvard Style

Scripps J. (2013). Discovering Influential Nodes in Social Networks through Community Finding . In Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-54-9, pages 403-412. DOI: 10.5220/0004350704030412

in Bibtex Style

@conference{webist13,
author={Jerry Scripps},
title={Discovering Influential Nodes in Social Networks through Community Finding},
booktitle={Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2013},
pages={403-412},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004350704030412},
isbn={978-989-8565-54-9},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 9th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Discovering Influential Nodes in Social Networks through Community Finding
SN - 978-989-8565-54-9
AU - Scripps J.
PY - 2013
SP - 403
EP - 412
DO - 10.5220/0004350704030412