USING WEBQUAL 4.0 IN THE EVALUATION OF THE RUSSIAN B2C COSMETIC WEB SITES

Valeria A. Durova, Nadia Amin

2009

Abstract

The rapid development of Russian e-commerce has involved the emergence of different Web sites. The latest tendencies showed that there is an upward trend in online purchases in the country. This paper examines the results of a quality survey of three different types of cosmetic Web sites in Russia. This industry sector is of particular interest because of its rapid growth and a wide range of organizations involved in this business. The Web sites are examined in terms of design, usability, and information quality. The findings show strengths and weaknesses of the sites and demonstrate user impressions over the interaction with the Web sites.

Paper Citation

in Harvard Style

Durova V. and Amin N. (2009). USING WEBQUAL 4.0 IN THE EVALUATION OF THE RUSSIAN B2C COSMETIC WEB SITES . In Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8111-81-4, pages 585-588. DOI: 10.5220/0001843205850588

in Bibtex Style

@conference{webist09,
author={Valeria A. Durova and Nadia Amin},
title={USING WEBQUAL 4.0 IN THE EVALUATION OF THE RUSSIAN B2C COSMETIC WEB SITES},
booktitle={Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2009},
pages={585-588},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001843205850588},
isbn={978-989-8111-81-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - USING WEBQUAL 4.0 IN THE EVALUATION OF THE RUSSIAN B2C COSMETIC WEB SITES
SN - 978-989-8111-81-4
AU - Durova V.
AU - Amin N.
PY - 2009
SP - 585
EP - 588
DO - 10.5220/0001843205850588