WEB BUSINESS AND DEVELOPMENT OPPORTUNITIES - Learning from Community Networked Services

Juhana Peltonen, David G. Messerschmitt, Mikko O. J. Laine

2009

Abstract

In this position paper we analyze a category of internet service firms providing what we call “community networked services” (CNS), a concept often discussed under the broad umbrella of “Web 2.0”. In a CNS, members of a virtual community co-create value amongst themselves with the explicit facilitation of a service provider, often manifested by a continuously accumulating and usually open information repository capturing user-generated content. We discuss these characteristics and their operational and managerial implications to CNS firms, which include a smaller reliance on human workforces, a community-oriented innovation model, a stronger disconnect between revenue and recipients of value, and greater network externalities among users. Drawing on these observations, we argue that there is an opportunity for academic research that both understands and improves upon the processes used for the integration of business development, IS development, and user support in CNS firms. Not only can such research help improve the performance of CNS firms, but given the high risk tolerance and experimental nature of these consumer applications, it can also capture innovations and best practices applicable to incumbent service firms in e-commerce and enterprise software applications.

Paper Citation

in Harvard Style

Peltonen J., G. Messerschmitt D. and O. J. Laine M. (2009). WEB BUSINESS AND DEVELOPMENT OPPORTUNITIES - Learning from Community Networked Services . In Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8111-81-4, pages 546-551. DOI: 10.5220/0002037505460551

in Bibtex Style

@conference{webist09,
author={Juhana Peltonen and David G. Messerschmitt and Mikko O. J. Laine},
title={WEB BUSINESS AND DEVELOPMENT OPPORTUNITIES - Learning from Community Networked Services},
booktitle={Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2009},
pages={546-551},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002037505460551},
isbn={978-989-8111-81-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - WEB BUSINESS AND DEVELOPMENT OPPORTUNITIES - Learning from Community Networked Services
SN - 978-989-8111-81-4
AU - Peltonen J.
AU - G. Messerschmitt D.
AU - O. J. Laine M.
PY - 2009
SP - 546
EP - 551
DO - 10.5220/0002037505460551