EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM

Anna Gutowska, Andrew Sloane

2009

Abstract

This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to establish whether the simulation models behaviour of B2C E-commerce systems as they are expected to behave in real life.

Paper Citation

in Harvard Style

Gutowska A. and Sloane A. (2009). EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM . In Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8111-81-4, pages 489-498. DOI: 10.5220/0001831104890498

in Bibtex Style

@conference{webist09,
author={Anna Gutowska and Andrew Sloane},
title={EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM},
booktitle={Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2009},
pages={489-498},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001831104890498},
isbn={978-989-8111-81-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Fifth International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - EVALUATION OF REPUTATION METRIC FOR THE B2C e-COMMERCE REPUTATION SYSTEM
SN - 978-989-8111-81-4
AU - Gutowska A.
AU - Sloane A.
PY - 2009
SP - 489
EP - 498
DO - 10.5220/0001831104890498