BUSINESS-TO-BUSINESS E-COMMERCE ADOPTION: A CASE STUDY APPROACH

Moses Niwe

2007

Abstract

This case study research presents the preliminary findings from an explorative study concerning challenges, benefits and problems in adoption of business-to-business e-commerce. In this case study research two United States (U.S.) organizations are analyzed. Case one is a sporting goods company that has been doing Business to Business (B2B) based transactions since 1970s. Case two is a shipping and transportation company doing B2B transactions for over 3 decades. Both cases have gone through B2B transaction stages of growth; however management is still faced with tasks of understanding the drivers of B2B adoption.

Paper Citation

in Harvard Style

Niwe M. (2007). BUSINESS-TO-BUSINESS E-COMMERCE ADOPTION: A CASE STUDY APPROACH . In Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST, ISBN 978-972-8865-79-5, pages 196-199. DOI: 10.5220/0001263201960199

in Bibtex Style

@conference{webist07,
author={Moses Niwe},
title={BUSINESS-TO-BUSINESS E-COMMERCE ADOPTION: A CASE STUDY APPROACH},
booktitle={Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST,},
year={2007},
pages={196-199},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001263201960199},
isbn={978-972-8865-79-5},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Third International Conference on Web Information Systems and Technologies - Volume 3: WEBIST,
TI - BUSINESS-TO-BUSINESS E-COMMERCE ADOPTION: A CASE STUDY APPROACH
SN - 978-972-8865-79-5
AU - Niwe M.
PY - 2007
SP - 196
EP - 199
DO - 10.5220/0001263201960199