OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research

Richard Ladwein, Mohamed Slim Ben Mimoun

2006

Abstract

After presenting the concept of offer retrieving on the Internet, the present paper explore via a qualitative study the different strategies used by the consumer to retrieve a product on a commercial web site and the role of familiarity in the determination of such strategy. Our results show that individual ability to retrieve the offer on a commercial Web site would depend on the adopted strategy and on the Internet familiarity level. Confirming the idea according to which there is a narrow link between the usability and offer accessibility on an e-commerce site.

Paper Citation

in Harvard Style

Ladwein R. and Slim Ben Mimoun M. (2006). OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research . In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 127-131. DOI: 10.5220/0001245901270131

in Bibtex Style

@conference{webist06,
author={Richard Ladwein and Mohamed Slim Ben Mimoun},
title={OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={127-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001245901270131},
isbn={978-972-8865-47-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - OFFER RETRIEVING STRATEGIES ON A COMMERCIAL WEB SITE - An Exploratory Research
SN - 978-972-8865-47-4
AU - Ladwein R.
AU - Slim Ben Mimoun M.
PY - 2006
SP - 127
EP - 131
DO - 10.5220/0001245901270131