BUZZ NETWORK ON THE WEBLOG COMMUNITY

Shinya Takami, Katsumi Tanaka

2006

Abstract

As we don't give priority to the mass media as trustful information, effective expansion of buzz (word-ofmouth) will be expected as an important marketing approach. It seems that some buzzes on the Internet spread by information on weblogs. Thus it is thought that a kind of buzz network is formed in weblog communities. It is important theme in our research to analyze the structure of the buzz network on the weblog communities and to find the hubs and the connectors on the network. We define a set of entries on a weblog as a 'Buzz-Node' and each buzz-node has a specific characteristic. 'Buzz-Hubs' and 'Buzz- Connectors' are the important weblogs that have the buzz-node connecting to many other buzz-nodes or that connect two or more clusters. Now we are developing the analysis system of buzz network for weblog communities called 'WeBz Analyzer' for finding the buzz-hubs and the buzz-connectors.

Paper Citation

in Harvard Style

Takami S. and Tanaka K. (2006). BUZZ NETWORK ON THE WEBLOG COMMUNITY . In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 136-139. DOI: 10.5220/0001250301360139

in Bibtex Style

@conference{webist06,
author={Shinya Takami and Katsumi Tanaka},
title={BUZZ NETWORK ON THE WEBLOG COMMUNITY},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={136-139},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001250301360139},
isbn={978-972-8865-47-4},
}

in EndNote Style

TY - CONF
JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - BUZZ NETWORK ON THE WEBLOG COMMUNITY
SN - 978-972-8865-47-4
AU - Takami S.
AU - Tanaka K.
PY - 2006
SP - 136
EP - 139
DO - 10.5220/0001250301360139