IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner

Maciej Dabrowski, Thomas Acton, Przemyslaw Jarzebowski, Sean O'Riain

2010

Abstract

Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or service that is used as criteria for assessment of the available alternatives. However, crucial information about products is often available as text reviews. Finding a product with specific features is extremely time-consuming using the typical search functionality found in existing shopping sites. In this work we propose a method for the seamless integration of unstructured information from product reviews with structured product descriptions using opinion mining. We demonstrate our method through shopping for a used car based on 148240 car reviews. Evaluation results using a user study and simulations show that the technique enables customers to assess more product characteristics and potentially make better decisions.

Paper Citation

in Harvard Style

Dabrowski M., Acton T., Jarzebowski P. and O'Riain S. (2010). IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner . In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST, ISBN 978-989-674-025-2, pages 354-357. DOI: 10.5220/0002808703540357

in Bibtex Style

@conference{webist10,
author={Maciej Dabrowski and Thomas Acton and Przemyslaw Jarzebowski and Sean O'Riain},
title={IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,},
year={2010},
pages={354-357},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002808703540357},
isbn={978-989-674-025-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,
TI - IMPROVING CUSTOMER DECISIONS USING PRODUCT REVIEWS - CROM – Car Review Opinion Miner
SN - 978-989-674-025-2
AU - Dabrowski M.
AU - Acton T.
AU - Jarzebowski P.
AU - O'Riain S.
PY - 2010
SP - 354
EP - 357
DO - 10.5220/0002808703540357