WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic

Darius Zumstein

2010

Abstract

In the Internet economy, it has become a crucial task of electronic business to monitor and optimize websites, their usage and online marketing success. Web analytics, which is defined as the measurement, collection, analysis and reporting of Internet data, is an effective instrument of website management. First, this paper describes the technical functionality and use of web analytics and discusses different web metrics. Second, a fuzzy web analytics approach is proposed, which makes it possible to classify metrics precisely into more than one class at the same time. Third, a fuzzy web metrics index has been developed for multidimensional, intelligent web analysis. Fuzzy logic enables computing with words and more intuitive, human-oriented queries, segmentation and descriptions of metrics in natural language. Finally, a web analytics framework is suggested to analyze and control key performance indicators in a web controlling loop.

Paper Citation

in Harvard Style

Zumstein D. (2010). WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic . In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST, ISBN 978-989-674-025-2, pages 282-290. DOI: 10.5220/0002778502820290

in Bibtex Style

@conference{webist10,
author={Darius Zumstein},
title={WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,},
year={2010},
pages={282-290},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002778502820290},
isbn={978-989-674-025-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,
TI - WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic
SN - 978-989-674-025-2
AU - Zumstein D.
PY - 2010
SP - 282
EP - 290
DO - 10.5220/0002778502820290