A TECHNOLOGY ACCEPTANCE STUDY OF ONLINE BANKING SERVICE IN MALAYSIA

Paul H. P. Yeow, Y. Yuen

2008

Abstract

Online banking service (OBS) is new in Malaysia (introduced about 6 years ago). The study is the first research in Malaysia that investigates user acceptance of OBS based on Unified Theory of Acceptance and Use of Technology model (Venkatesh, Morris, Davis and Davis, 2003). Two hundred and eighty questionnaires were distributed and collected from two major cities, Kuala Lumpur and Melaka. Since this is a preliminary study, only descriptive statistics was used to analyse the data. The results show that Malaysians have intentions of using OBS (mean rating of close to 4.00). Moreover, Malaysians recognize the benefits of OBS by giving a high mean rating (close to 4.00) to performance expectancy. However, they give relative low mean ratings (close to 3.00) on other indicators of Behavioural Intention to Use OBS such as effort expectancy, social influence, facilitating conditions and perceived credibility. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking.

Paper Citation

in Harvard Style

H. P. Yeow P. and Yuen Y. (2008). A TECHNOLOGY ACCEPTANCE STUDY OF ONLINE BANKING SERVICE IN MALAYSIA . In Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-989-8111-27-2, pages 359-366. DOI: 10.5220/0001516203590366

in Bibtex Style

@conference{webist08,
author={Paul H. P. Yeow and Y. Yuen},
title={A TECHNOLOGY ACCEPTANCE STUDY OF ONLINE BANKING SERVICE IN MALAYSIA},
booktitle={Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2008},
pages={359-366},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001516203590366},
isbn={978-989-8111-27-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the Fourth International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - A TECHNOLOGY ACCEPTANCE STUDY OF ONLINE BANKING SERVICE IN MALAYSIA
SN - 978-989-8111-27-2
AU - H. P. Yeow P.
AU - Yuen Y.
PY - 2008
SP - 359
EP - 366
DO - 10.5220/0001516203590366