POST-ADOPTION BEHAVIOUR, COMMUNITY SATISFACTION AND PCS - An Analysis of Interaction Effects in the Tuenti Community

Manuel J. Sánchez-Franco, Félix A. Martín-Velicia, Borja Sanz-Altamira

2011

Abstract

Our research contributes to the existing literature by examining the community drivers (i.e., participation, organisation and satisfaction) and their effects on the sense of belongingness to a social networking site. Our analysis also emphasises the importance of continuance over initial acceptance; indeed, post-adoption phenomena have traditionally received scarce attention. In particular, our study will consider the interaction effects of routinisation on the research model. A survey is conducted for data collection. Partial Least Square (PLS) is proposed to assess the relationships between the constructs together with the predictive power of the research model. Overall, the results reveal that members’ attachment to an online community is determined by community satisfaction, participation and organisation. Moreover, higher routinisation reduces the impact of community organisation on integration, and in turn increases the impact of satisfaction on integration. The model and results can consequently be used to assess different strategic proposals related to participation, organisation and satisfaction during the implementation process.

Paper Citation

in Harvard Style

Sánchez-Franco M., A. Martín-Velicia F. and Sanz-Altamira B. (2011). POST-ADOPTION BEHAVIOUR, COMMUNITY SATISFACTION AND PCS - An Analysis of Interaction Effects in the Tuenti Community . In Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8425-51-5, pages 459-465. DOI: 10.5220/0003297404590465

in Bibtex Style

@conference{webist11,
author={Manuel J. Sánchez-Franco and Félix A. Martín-Velicia and Borja Sanz-Altamira},
title={POST-ADOPTION BEHAVIOUR, COMMUNITY SATISFACTION AND PCS - An Analysis of Interaction Effects in the Tuenti Community},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2011},
pages={459-465},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003297404590465},
isbn={978-989-8425-51-5},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - POST-ADOPTION BEHAVIOUR, COMMUNITY SATISFACTION AND PCS - An Analysis of Interaction Effects in the Tuenti Community
SN - 978-989-8425-51-5
AU - Sánchez-Franco M.
AU - A. Martín-Velicia F.
AU - Sanz-Altamira B.
PY - 2011
SP - 459
EP - 465
DO - 10.5220/0003297404590465