BLENDED SHOPPING - Evaluation Method and Interactive Approaches

Britta Fuchs, Thomas Ritz, Bastian Halbach, Florian Hartl

2011

Abstract

In this paper we sketch the sales channels retail and eCommerce. Afterwards the integration of both channels to blended shopping is explained. The behaviour of consumers is influenced by technology driven trends like the development of web 2.0, especially social networks. The combination of the presented topics is the basis for a method to structure the development of blended shopping concepts for retailer. Two prototypes based on the basis of this method are sketched. The paper closes with a future outlook.

Paper Citation

in Harvard Style

Fuchs B., Ritz T., Halbach B. and Hartl F. (2011). BLENDED SHOPPING - Evaluation Method and Interactive Approaches . In Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8425-51-5, pages 514-517. DOI: 10.5220/0003300005140517

in Bibtex Style

@conference{webist11,
author={Britta Fuchs and Thomas Ritz and Bastian Halbach and Florian Hartl},
title={BLENDED SHOPPING - Evaluation Method and Interactive Approaches},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2011},
pages={514-517},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003300005140517},
isbn={978-989-8425-51-5},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - BLENDED SHOPPING - Evaluation Method and Interactive Approaches
SN - 978-989-8425-51-5
AU - Fuchs B.
AU - Ritz T.
AU - Halbach B.
AU - Hartl F.
PY - 2011
SP - 514
EP - 517
DO - 10.5220/0003300005140517