SMART WEB VISIBILITY OF ORGANIZATIONS

Augusto Klinger, José Valdeni de Lima, José Palazzo Moreira de Oliveira

2012

Abstract

Smart Web Visibility, in this paper, is the study of measure techniques used to retrieval information about-words, expressions or terms (for example, acronyms) on the web. The visibility has straight relation with presentation order of information retrieved. We consider the Smart Web Visibility as a subfield of the We-bometrics, the same as Web Visibility is its subfield too. Our approach is based on different rankings from different search engines to evaluate the Smart Web Visibility by processing the homonymous problem before scoring. We begin with original results of search engines output, to emphasise after with methods to adding semantics to the queries. Finally, to demonstrate the viability of our ideas we employed acronyms of Brazilian universities to evaluate the smart visibility and compare with the actual situation of Brazil universities published by Webometrics Ranking. The main contribution of this work is a new way to evaluate the Web Visibility, named Smart Web Visibility, which shows how the universities are ranked by multiple search engines.

Paper Citation

in Harvard Style

Klinger A., Valdeni de Lima J. and Palazzo Moreira de Oliveira J. (2012). SMART WEB VISIBILITY OF ORGANIZATIONS . In Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8565-08-2, pages 671-676. DOI: 10.5220/0003928906710676

in Bibtex Style

@conference{webist12,
author={Augusto Klinger and José Valdeni de Lima and José Palazzo Moreira de Oliveira},
title={SMART WEB VISIBILITY OF ORGANIZATIONS},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2012},
pages={671-676},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003928906710676},
isbn={978-989-8565-08-2},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - SMART WEB VISIBILITY OF ORGANIZATIONS
SN - 978-989-8565-08-2
AU - Klinger A.
AU - Valdeni de Lima J.
AU - Palazzo Moreira de Oliveira J.
PY - 2012
SP - 671
EP - 676
DO - 10.5220/0003928906710676