Sequential Model of User Browsing on Websites - Three Activities Defined: Scanning, Interaction and Reading

Aneta Bartuskova, Ondrej Krejcar

2014

Abstract

This paper presents a model of user browsing behaviour on websites. Main user activities on websites are suggested, discussed and supported by previous research. Proposed activities are then associated with three main aspects of the website - usability, aesthetics and information quality. Their role in each phase of user browsing on the website is discussed. Basic browsing model is then constructed on the basis of previous research´s conclusions, accompanied by new considerations. Model variations are taken into consideration and discussed in relevance to the mode of use.

Paper Citation

in Harvard Style

Bartuskova A. and Krejcar O. (2014). Sequential Model of User Browsing on Websites - Three Activities Defined: Scanning, Interaction and Reading . In Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-989-758-024-6, pages 143-148. DOI: 10.5220/0004963901430148

in Bibtex Style

@conference{webist14,
author={Aneta Bartuskova and Ondrej Krejcar},
title={Sequential Model of User Browsing on Websites - Three Activities Defined: Scanning, Interaction and Reading},
booktitle={Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2014},
pages={143-148},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004963901430148},
isbn={978-989-758-024-6},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - Sequential Model of User Browsing on Websites - Three Activities Defined: Scanning, Interaction and Reading
SN - 978-989-758-024-6
AU - Bartuskova A.
AU - Krejcar O.
PY - 2014
SP - 143
EP - 148
DO - 10.5220/0004963901430148