An Investigation of Factors and Measurements for Successful e-Commerce Websites

Xiaosong Li, Wei Lian, Abdolhossein Sarrafzadeh

2014

Abstract

Business-to-Consumer (B2C) e-commerce is popular because of its convenience, speed and price. Although there has been intense debate about quality dimensions of e-commerce websites, more research is needed to find a well-established measurement. This empirical study identifies a set of measurements with 10 factors and their corresponding dimensions, including software development attributes based on the literature and the qualitative and quantitative data gathered from four different stakeholders. The survey results suggest that security, smooth transaction processes and smooth shopping processes are the most important concerns for online shoppers. The IS success model checking suggests that the proposed measurements are comprehensive. This work is compared with the customized ISO 9126 quality model.

Paper Citation

in Harvard Style

Li X., Lian W. and Sarrafzadeh A. (2014). An Investigation of Factors and Measurements for Successful e-Commerce Websites . In Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-023-9, pages 354-360. DOI: 10.5220/0004933903540360

in Bibtex Style

@conference{webist14,
author={Xiaosong Li and Wei Lian and Abdolhossein Sarrafzadeh},
title={An Investigation of Factors and Measurements for Successful e-Commerce Websites},
booktitle={Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2014},
pages={354-360},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004933903540360},
isbn={978-989-758-023-9},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 10th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - An Investigation of Factors and Measurements for Successful e-Commerce Websites
SN - 978-989-758-023-9
AU - Li X.
AU - Lian W.
AU - Sarrafzadeh A.
PY - 2014
SP - 354
EP - 360
DO - 10.5220/0004933903540360