IMPROVING THE MAPPING PROCESS IN ONTOLOGY-BASED USER PROFILES FOR WEB PERSONALIZATION SYSTEMS

Ahmad Hawalah, Maria Fasli

2011

Abstract

Web personalization systems that have emerged in recent years enhance the retrieval process based on each user’s interests and preferences. A key feature in developing an effective web personalization system is to build and model user profiles accurately. In this paper, we propose an approach that implicitly tracks users’ browsing behaviour in order to build an ontology-based user profile. The main goal of this paper is to investigate techniques to improve the accuracy of this user profile. We focus in particular on the mapping process which involves mapping the collected web pages the user has visited to concepts in a reference ontology. For this purpose, we introduce two techniques to enhance the mapping process: one that maintains the user’s general and specific interests without the user’s involvement, and one that exploits browsing and search contexts. We evaluate the factors that impact the overall performance of both techniques and show that our techniques improve the overall accuracy of the user profile.

Paper Citation

in Harvard Style

Hawalah A. and Fasli M. (2011). IMPROVING THE MAPPING PROCESS IN ONTOLOGY-BASED USER PROFILES FOR WEB PERSONALIZATION SYSTEMS . In Proceedings of the 3rd International Conference on Agents and Artificial Intelligence - Volume 1: ICAART, ISBN 978-989-8425-40-9, pages 321-328. DOI: 10.5220/0003179003210328

in Bibtex Style

@conference{icaart11,
author={Ahmad Hawalah and Maria Fasli},
title={IMPROVING THE MAPPING PROCESS IN ONTOLOGY-BASED USER PROFILES FOR WEB PERSONALIZATION SYSTEMS},
booktitle={Proceedings of the 3rd International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,},
year={2011},
pages={321-328},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003179003210328},
isbn={978-989-8425-40-9},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 3rd International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,
TI - IMPROVING THE MAPPING PROCESS IN ONTOLOGY-BASED USER PROFILES FOR WEB PERSONALIZATION SYSTEMS
SN - 978-989-8425-40-9
AU - Hawalah A.
AU - Fasli M.
PY - 2011
SP - 321
EP - 328
DO - 10.5220/0003179003210328