OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements

Fabrizio Caruso, Giovanni Giuffrida

2012

Abstract

We find an optimal strategy for displaying advertisements in given locations at given times under some realistic dynamic constraints. Our goal is to maximize the total profit produced by the impressions, which depends on profit-generating events such as the impressions themselves and the ensuing clicks. We must take into account the possibility that the constraints could change over time in a way that cannot always be foreseen.

Paper Citation

in Harvard Style

Caruso F. and Giuffrida G. (2012). OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements . In Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART, ISBN 978-989-8425-95-9, pages 400-405. DOI: 10.5220/0003805504000405

in Bibtex Style

@conference{icaart12,
author={Fabrizio Caruso and Giovanni Giuffrida},
title={OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements},
booktitle={Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,},
year={2012},
pages={400-405},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003805504000405},
isbn={978-989-8425-95-9},
}

in EndNote Style

TY - CONF
JO - Proceedings of the 4th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART,
TI - OPTIMIZED DELIVERY OF ON-LINE ADVERTISEMENTS - A Linear Programming Approach to the Delivery of On-line Advertisements
SN - 978-989-8425-95-9
AU - Caruso F.
AU - Giuffrida G.
PY - 2012
SP - 400
EP - 405
DO - 10.5220/0003805504000405